Establishing Contact
It is best to initiate contact with a letter that gives your expert an opportunity to prepare for the interview. You might include a list of the questions you wish to discuss. A well-written request can help establish your credibility. Follow up the letter with a phone call to schedule the interview. If time is short, however, you may initiate contact through a telephone call or email either directly to the person you wish to interview or to that person’s secretary. Tell her or him why you wish to conduct the interview and what kind of questions you want to ask. Don’t be shy. A request for an interview is a compliment because it suggests that you value that person’s opinion.